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Our Passion

Ask 100 people and you'll potentially get 100 different answers.  That's because the four-wheel drive lifestyle is what we each perceive it to be, with our separate, individual, and uniquely experienced perspectives.  

Despite that fact, common threads exist that most of us can agree upon.  A love of the outdoors is one example.  Being in the outdoors is rejuvenating, invigorating.  Solo, or with a group, experiencing the outdoors through full-size motorized recreation boosts our energy and morale.


Kinship or friendship is another example.  In other words, family and friends.  Sharing 4x4 experiences builds bonds between family and friends—the sunsets, the desert or mountain panoramas, and resolving the challenges of trailside repairs.  All of these, and more, weave the threads that become fond lifelong memories.


In a broader sense, beyond family and friends, there exists a comradery or a spirit of community among four-wheel drive recreationists.  It might seem elementary, but when you invest time to speak with and listen to a new acquaintance, you find that you have much in common, way more than merely your preference of 4x4 vehicle.


So, ask yourself and reflect…what is the four-wheel drive lifestyle?

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